I ♥ You But I’ve Chosen Techno.

Bold statement? Maybe. For us it’s just a way of life. We love music, art, design and fashion of all types but when it comes down to it, its techno first, ask questions later. We live it and breathe it, day in and day out. It’s what we do.

It’s not just a bold statement in bold Helvetica typeface. It’s the emotion you feel when you are so passionate about something that if given a choice, you would chose that one thing over any other part of your life or person in it.

It’s not just about techno music; it’s about the lifestyle and the people who love it. People, who like us, are wired in such a way that they can’t just stand on the sidelines and watch. They have an urge from deep within to contribute and be a part of something bigger than themselves. They do this not because they have to, but because they choose to.

Before you are quick to judge and deem us as overzealous, you should ask yourself… What are you passionate about? What is that one thing at the core of your being that excites you, makes you happy and motivates you to get out of bed every day, ready to take on the world and let nothing stand in your way?

We call that one thing, your passion. As we se it, the key to happiness and fulfillment is to do what you love and love what you do. We couldn’t imagine living any other way. Find your passion and follow it. We’ve chosen techno. What will you choose?